Any parent will tell you they experience guilt and this shows up a lot around food. The achievement of feeding our families is being undermined by ‘guilt marketing’. You feel guilty your kids aren’t eating enough whole foods or they’re eating too much processed food or you can’t afford organic ingredients. In the midst of my depression this overwhelming and often misleading information started to weaken my already fragile sense of achievement. Then one day I was making omelettes with Evelynne and Henry and thought about the powerful skills and life-lessons they were learning at my less-than-perfect table.

I asked myself three questions:


1) Are family mealtimes a happy and safe place where my kids can talk to us?


2) Do they learn life-skills when they help me shop for and prepare food?


3) Do they have a healthy relationship with food and eating?

Regardless of what we were eating I could say yes to all three questions. This was a huge turning point for me. Rather than beating myself up for sometimes serving up beans on toast I focused on the fact that Evelynne put the bread in the toaster and Henry stirred the beans and we ate that meal together and they knew that they were loved.

Millions of families in the UK don’t have either the money, time or skills to make a meal from scratch every day. In an ideal world every family would have a balanced meal every day but it’s not the be all and end all of what’s good about family meal times. Eating fish fingers, chips and beans together lets kids know they’re loved and safe.

As with most of life, BALANCE is the key. We have got to stop fearmongering about food and talk about the mental, physical, social and economic benefits of shopping for, preparing and eating food. Eating healthy foods is absolutely a vital part of feeding our families but we’re in danger of forgetting all the other things that benefit our bodies and minds when we cook and eat together. Your fish fingers, chips and beans shared over stories of your day has no less emotional worth than a fat-free, organic, wholegrain dish.

One response to “TWO FISH FINGERS UP TO GUILT MARKETING”

  1. […] Frozen pizza, frozen leftovers, passata to make a quick spaghetti sauce, sausages, tinned tuna, jacket potatoes I can chuck in the microwave, tortilla wraps and eggs; all these quick/easy cook options help me stay flexible. A bit of preparation and a bit of flexibility mean Paul and I still eat the foods we love, the kids eat meals they love and I NEVER feel guilty when dinner is frozen fish fingers and chips. […]

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